Enchantment: The Art of Changing Hearts, Minds and Actions

I first started following Guy Kawasaki on Twitter about 2 years ago. He is certainly in the know and mix around social media, and works with many of the best companies on the planet.  Not just the most successful but the "most good".  This 28 minute video is an interview with Guy around his new book Enchantment.

The video starts off a little slow and drags at times later on, so hang in there...  The interviewer tends to dominate some sections and gets off topic a bit at times, but Guy is Enchanting none the less.

Here are some highlights from the video.

• Money is the evil to being Enchanted
• Everyone can become more Enchanting
• Examples of Enchanting companies; Apple (great products), Zappos (trustworthy), Virgin (Richard Branson)(likeable)
• To be Enchanting you need a great product, be trustworthy and be likeable
• Companies need to create conversations with its customers not just one way dialog in order to be Enchanting
• Guy Kawasaki repeats his tweets every 6 hours during a day (CNN Model)
• Social Media is the core, not something to do after you get everything else done, It should be as core to a business owner as sales, marketing, and operations.
• It is not enough to simply be engaged, because too many companies have become engaged, you now need your company to become Enchanted